Resources for Marketing & Risk Mgmt.

Title Available As Summary Date ID Author
Smart Pricing Strategies Jul 23, 2009 2906-1324
Displaying in a Farm Market Jul 24, 2009 2906-1333
U-Picks and Good Ag Practices Jul 28, 2009 2906-1348
Produce Auctions Expand Marketing Options Aug 4, 2009 2906-1366
Marketing Cull Cows in Virginia Oct 20, 2009 400-761
A Characterization of Direct-Market Beef Processing and Marketing in Virginia
Beef is Virginia’s second most important agricultural industry, with 20,000 beef farms generating more than $400 million in cash receipts
May 11, 2009 448-123
A Characterization of Direct-Marketed Beef Production in Virginia Jul 15, 2009 448-124
An Inventory of Beef Slaughter & Processing Facilities for Virginia Direct Marketers of Beef May 26, 2009 448-195
Preparing for an Agritourism Event: A Checklist May 1, 2009 448-501
Using the Internet for Direct Marketing May 1, 2009 448-505
Supermarkets as Alternative Market Outlets for Virginia-Grown Berries Feb 28, 2019 448-508 (SPES-121NP)
Organic Feed-grain Markets: Considerations for Potential Virginia Producers
This publication is intended to help producers make informed decisions on whether to enter organic feed-grain markets by giving an overview of the market for organically produced feed grains, and issues for producers to contemplate as they consider entering the market.
May 1, 2009 448-520
Demystifying Food Labels: General Labels for All Meat Products Feb 6, 2019 AAEC-167NP
Demystifying Food Labels: Labels for Specific Meat Products Feb 28, 2019 AAEC-171NP
Market Ready Farm to Restaurant – Product Liability Insurance Considerations May 10, 2019 AAEC-175NP
Market Ready Farm to Restaurant – A Conversation about Pricing May 6, 2019 AAEC-176NP
Market Ready Farm to Restaurant – Delivery Considerations May 6, 2019 AAEC-177NP
Market Ready Farm to Restaurant – Product Supply Recommendation Apr 26, 2019 AAEC-178NP
Market Ready Farm to Restaurant – Food and Food Product Packaging Considerations May 10, 2019 AAEC-179NP
Market Ready Farm to Restaurant – Storage Considerations May 8, 2019 AAEC-180NP
Market Ready Farm to Restaurant – Invoicing Considerations May 10, 2019 AAEC-181NP
Labels, Logos, and Brands - What's the Difference? Aug 30, 2019 AAEC-207NP
Virginia Market Maker – Your FREE Online Marketspace How to Register your Agribusiness(es) Apr 2, 2020 AAEC-217NP
Ag Policy & Market Outlook Forum Apr 28, 2020 AAEC-222NP
Aquaculture Marketing Issues and Solutions in Response to COVID-19 Concerns Sep 11, 2020 AAEC-232NP
Online Ordering Options for Farm Sales during and after the COVID-19 Pandemic Sep 23, 2020 AAEC-233NP
Grain and Soybean Production and Storage in Virginia: A Summary and Spatial Examination
Grain and soybean production is a critical component of Virginia agriculture — the state’s No. 1 industry (VDACS 2013). Virginia’s farmers produced more than half a billion bushels of grain and soybeans over the span of 2006 to 2012 (USDA-NASS 2013b)1. The objectives of this publication are to characterize the market for grain production and storage in Virginia.
Sep 26, 2019 AAEC-60P
A Geographic Analysis of Agritourism in Virginia
Agriculture is the largest industry in Virginia, with an economic impact of about $52 billion, and it provides over 357,000 jobs to Virginia’s residents (VDACS 2013). In addition, those value-added industries that depend on the farm products employ an additional 76,000 individuals, which generates another $34.6 billion in value-added revenue (VDACS 2013a). Despite the impact that the agriculture industry has on Virginia’s economy, there are several issues of concern.
Apr 29, 2019 AAEC-62P (AAEC-183)
AgCache: An Innovative Marketing Tool for your Agribusiness
This fact sheet is a product of the 2014 Spring Kohl Centre Experience. To find out more about this project team and related information, please go to the Kohl Centre at Virginia Tech’s website:
May 20, 2020 AAEC-72NP
An Overview of Virginia Agritourism: Results From the 2013 Profitability Survey
Over the past decade, agritourism became a significant sector within Virginia agriculture, and there have been an increasing number of research studies in this area. Nevertheless, most literature has focused more on the motivating factors in starting an agritourism operation and less on the financial aspects. This study discusses the findings of a recent statewide survey of Virginia agritourism operators and evaluates the current status of the Virginia agritourism industry and its overall profitability.
Mar 11, 2015 AAEC-77P
Using Market Maker to Connect Virginia Meat Producers and Processors
This fact sheet is a product of the 2014 Fall Kohl Centre Experience. To find out more about this project team and related information, please go to the Kohl Centre at Virginia Tech’s website:
May 20, 2020 AAEC-86NP
2014 NASS Cropland and Pastureland Rental Rates
This winter USDA National Agricultural Statistical Service (NASS) released cash rental rates for irrigated and non-irrigated cropland and pastureland for Virginia counties and cities.
May 4, 2015 AAEC-91NP
Managing Climate Risks and Extreme Weather in Agriculture Jun 14, 2018 BSE-226P
Managing Liability May 31, 2018 CV-25P
New River Valley Agriculture & Agritourism Strategic Plan
For Giles, Montgomery, Pulaski, and Floyd Counties, agritourism and agribusiness are vehicles for increasing community wealth, providing a broader market base for locally produced products, and diversifying the mix of products and services available to visitors. The purpose of the New River Valley Agriculture and Agritourism Strategic Plan is two-fold: 1) gain a better understanding of what the current agriculture assets are in the community; and 2) develop a plan of work that will support and enhance agriculture and agritourism in the region.
Mar 24, 2016 CV-67NP
Dairy Pipeline, May 2020 Apr 21, 2020 DASC-135NP
MEDIATION: Simply a Better Idea for Resolving Disputes and Managing Risk Jul 22, 2019 FCS-138NP
Motivations of Farming: A Soil, Conservation and Place supplement video Aug 12, 2020 SPES-184NP
Author Checklist May 26, 2016 VCE-733NP