Authors as Published

Theresa J. Nartea, Associate Professor and Extension Marketing and Agribusiness Specialist, College of Agriculture, Virginia State University

This publication is available in a PDF file format only.

Traditional farm sales involving in-person purchasing of products at farm markets has changed dramatically with the advent of social distancing recommendations to reduce the potential spread of the COVID-19 virus. Online sales may provide new or enhanced income earning opportunities for farmers willing to adopt online ordering practices. Additionally, adopting online ordering practices may increase farm competitiveness in a post-COVID-19 marketplace through the continuance of customer service through the added convenience of online ordering. The purpose of this extension bulletin is to provide information for extension agents and their farm clientele on potential online ordering options for use in farm sales.

Within this publication, several online options are discussed which farmers may consider. The online ordering options covered in this publication are as follows: 1) Communicating via emails; 2) Using Google Forms; 3) Developing a personal webpage with web store; and 4) Electronic commerce (E-commerce) subscription service platforms. The online ordering option selected by an individual depends on the level of technology skills needed, time availability, economic cost and ease of use by both farmer and customers.

Virginia Cooperative Extension materials are available for public use, reprint, or citation without further permission, provided the use includes credit to the author and to Virginia Cooperative Extension, Virginia Tech, and Virginia State University.

Virginia Cooperative Extension is a partnership of Virginia Tech, Virginia State University, the U.S. Department of Agriculture, and local governments. Its programs and employment are open to all, regardless of age, color, disability, gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, military status, or any other basis protected by law.

Publication Date

September 23, 2020