Each year many landowners in Virginia consider Christmas tree farming as an alternative enterprise for their unused open land. The number of growers in the Commonwealth is increasing steadily, and currently Virginia ranks eighth in the nation in Christmas tree production, with about 1.8 million trees harvested in 1990.

Christmas tree production in Virginia has steadily increased over the last several years. Favorable climate, soils, and proximity to markets place Virginia growers in a highly desirable marketing situation.

As the Christmas tree industry develops in Virginia, the production of larger quantities of trees places growers in a more competitive environment. Under conditions of competition, it becomes necessary for growers to produce the highest quality trees possible in order to enjoy marketing success. There are many characteristics of Christmas trees which are widely considered to be quality factors, but the most important are shape, needle retention, straightness, and color.