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Bringing Apples to Life: A Story of Perseverance, Collaboration, and Innovation



Authors as Published

E. French Price, Value Chain Coordinator and SARE Education Support Specialist, Virginia Cooperative Extension; Eric S. Bendfeldt, Extension Specialist, Community Viability and Food Systems, School of Plant and Environmental Sciences, Virginia Tech; and Ernie Didot, Videographer, Clear Impact Productions

This resource is available as a video only.

How do you like to eat an apple? Bringing Apples to Life: A Story of Perseverance, Collaboration, and Innovation features how Virginia apple growers and cider-makers bring apples to life and how their businesses continue to evolve to meet market demand and adapt to emergent opportunities. The video, along with three accompanying videos, was created to showcase this Virginia food value chain as part of a USDA-AMS Local Food Promotion Program grant. Virginia Tech and Virginia Cooperative Extension thank Adam’s Apples and Herbs, Glaize Apples, Marker-Miller Orchards Farm Market, Old Town Cidery, Rinker’s Apple Cider, and Woodbine Farm Market for participating in this video production.

Funding for this video on value chain connections in the Shenandoah Valley and Northern Piedmont Regions of Virginia was provided by USDA-Agricultural Marketing Service’s Local Food Promotion Program (LFPP) to Virginia Polytechnic Institute and State University as part of agreement number AM180100XXXXG114 and The Agua Fund, Inc.

For more information about the video and value chain coordination, please contact French Price ( or Eric Bendfeldt ( /540.232.6006) of Virginia Cooperative Extension.

Virginia Cooperative Extension materials are available for public use, reprint, or citation without further permission, provided the use includes credit to the author and to Virginia Cooperative Extension, Virginia Tech, and Virginia State University.

Virginia Cooperative Extension is a partnership of Virginia Tech, Virginia State University, the U.S. Department of Agriculture, and local governments. Its programs and employment are open to all, regardless of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, military status, or any other basis protected by law

Publication Date

June 8, 2022