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Produce Safety, Perceived Risk, and Consumer Choice

ID

AAEC-187P

Authors as Published

Clinton Neill, Assistant Professor, Department of Agricultural and Applied Economics, Virginia Tech and Extension Economist, Virginia Cooperative Extension; Rodney Holcomb, Professor, Department of Agricultural Economics, Oklahoma State University; and Ben Garber, Undergraduate Research Assistant, Department of Agricultural and Applied Economics, Virginia Tech

This publication is available in an enhanced digital version and PDF.

Many growers are uneasy about the extra regulatory costs incurred by FSMA and the PSR. Thus, many seek exemptions from the PSR to reduce production costs. However, consumers perceive exempt produce as being more risky, and are thus willing to pay less for exempt produce. Thus, producers who take the exemption must be sure to take proper food safety measures and educate consumers about their practices.


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Publication Date

July 15, 2019