Authors as Published

Eric Bendfeldt, Extension Specialist, Community Viability, School of Plant and Environmental Sciences Virginia Tech, Virginia Cooperative Extension, Email:; Joyce Latimer, Ph.D., Extension Specialist, School of Plant and Environmental Sciences, Virginia Tech, Virginia Cooperative Extension, Email:; Kim Niewolny, Ph.D., Extension Specialist, Agricultural, Leadership, and Community Education, Virginia Tech, Virginia Cooperative Extension, Email:; and Kelli Scott, Extension Agent, Agriculture and Natural Resources, Virginia Tech, Virginia Cooperative Extension, Email:

This publication is available in a PDF file format only.

In May 2017, Virginia Cooperative Extension’s Community, Local, and Regional Food Systems (VCE-CLRFS) Team, in collaboration with the Virginia Food System Council, community partners, and friends, hosted a two-day workshop with the overarching goal of building group capacity to co-create a vision for Virginia’s food system for the year 2027. Ann Lofgren and Timo Anderson of ZingTrain based in Ann Arbor, Michigan provided specific training using Zingerman’s unique approach for creating a vision of greatness, creating a personal vision, and bottom line organizational change.

Participants included a cross-section of people and organizations who are working to strengthen farm and food connections, nourish individuals and families, empower communities, revitalize local economies, and protect natural resources across Virginia and beyond. The expectations for the training were to: 1) gain a new understanding of the stakeholders working toward food system change in Virginia, 2) learn Zingerman’s approach to implementing and sustaining effective change in a community, organization, or network, 3) learn how to craft a clear, documented and inspiring organizational vision for the food system that provides momentum and excitement, and 4) understand how to use the Hot Pen technique to create a personal/organizational vision and teach others.

Virginia Cooperative Extension materials are available for public use, reprint, or citation without further permission, provided the use includes credit to the author and to Virginia Cooperative Extension, Virginia Tech, and Virginia State University.

Virginia Cooperative Extension is a partnership of Virginia Tech, Virginia State University, the U.S. Department of Agriculture, and local governments. Its programs and employment are open to all, regardless of age, color, disability, gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, military status, or any other basis protected by law.

Publication Date

June 3, 2019