This publication is available in a PDF file format only.
Do you know why kid-focused food products are located on the middle shelves in a grocery store? Or why milk is always located at the back of the store? This publication will walk you through the basics of grocery store layouts and shelf placement so that you are more aware of the psychology of these business decisions.
Virginia Cooperative Extension materials are available for public use, reprint, or citation without further permission, provided the use includes credit to the author and to Virginia Cooperative Extension, Virginia Tech, and Virginia State University.
Issued in furtherance of Cooperative Extension work, Virginia Polytechnic Institute and State University, Virginia State University, and the U.S. Department of Agriculture cooperating. Edwin J. Jones, Director, Virginia Cooperative Extension, Virginia Tech, Blacksburg; M. Ray McKinnie, Administrator, 1890 Extension Program, Virginia State University, Petersburg.
May 28, 2019