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American Beautyberry (Callicarpa americana)



Authors as Published

Alex X. Niemiera, Professor, School of Plant and Environmental Sciences, Virginia Tech (first published October 2018, last reviewed February 2024)


Foliage: Deciduous broadleaf

Height: 10 feet

Spread: 6 feet

Shape: upright informal habit.

The primary and sole attribute of beautyberry, a large loosely branched shrub, is the showy display of magenta fruits in the fall.

Plant Needs

Zone: 7 (perhaps 6b) to 9 Light: Partial shade to full sun Moisture: Wet to moist

Soil Type: Sandy, loam, or clay

pH Range: 3.7 to 6.4


Suggested uses for this plant include border, naturalizing, and massing.

Planting Notes

Transplants readily. Plant in well-drained soil.


Since flowers occur on new growth, prune to within 4 to 6 inches of the ground each spring. Heavy, early spring pruning increases fruit production.


No serious problems.


Consult local sources, including historic or public gardens and arboreta, regarding cultivars and related species that grow well in your area.

Varieties of Callicarpa americana

var. lactea has white berries.

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Publication Date

March 7, 2024