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Accessing Virginia Market Sectors: Establishing a Marketing Perspective

ID

HORT-279NP

Authors as Published

Amber Vallotton, Fresh Produce Food Safety Coordinator and Extension Specialist, Horticulture, Virginia Tech; Alexandra Battah, Undergraduate Student, Agricultural and Applied Economics, Virginia Tech; Ryan Knox, Undergraduate Student, Food Science & Technology, Virginia Tech; Adrianna Vargo, Director Grower Services, Local Food Hub; Thomas Archibald, Assistant Professor, Agricultural, Leadership, and Community Education, Virginia Tech; Renee Boyer, Associate Professor, Food Science Technology, Virginia Tech; Natalie E. Cook, Doctoral Candidate, Agricultural, Leadership, and Community Education, Virginia Tech; Tiffany Drape, Assistant Professor, Agricultural, Leadership, and Community Education, Virginia Tech

This publication is available in a PDF file format only.

For a new business enterprise idea, thoroughly understanding the market you wish to enter before you actually invest a lot of effort, time, and money is crucial. This factsheet provides an overview of some of the key considerations necessary and steps in tapping into new markets.


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Publication Date

April 26, 2023