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Accessing Virginia’s Market Sectors: Fresh Produce Purchasing Considerations



Authors as Published

Amber Vallotton, Fresh Produce Food Safety Coordinator and Extension Specialist, Horticulture, Virginia Tech; Alexandra Battah, Undergraduate Student, Agricultural and Applied Economics, Virginia Tech; Ryan Knox, Undergraduate Student, Food Science & Technology, Virginia Tech; Adrianna Vargo, Director Grower Services, Local Food Hub; Thomas Archibald, Assistant Professor, Agricultural, Leadership, and Community Education, Virginia Tech; Renee Boyer, Associate Professor, Food Science Technology, Virginia Tech; Natalie E. Cook, Doctoral Candidate, Agricultural, Leadership, and Community Education, Virginia Tech; and Tiffany Drape, Assistant Professor, Agricultural, Leadership, and Community Education, Virginia Tech

This publication is available in a PDF file format only.

To better understand current expectations and perceptions across multiple market sectors in Virginia, and help producers better align their on-farm practices with these marketplaces, the Fresh Produce Food Safety Team conducted a state-wide market assessment survey in 2015-2016. Sectors surveyed included colleges/universities, direct-to-consumer markets, hospitals, public schools (K-12), restaurants, retailers, and regional wholesalers. The purpose of this factsheet is to better understand overall trends across all of the market sectors we surveyed.

Virginia Cooperative Extension materials are available for public use, reprint, or citation without further permission, provided the use includes credit to the author and to Virginia Cooperative Extension, Virginia Tech, and Virginia State University.

Virginia Cooperative Extension is a partnership of Virginia Tech, Virginia State University, the U.S. Department of Agriculture, and local governments. Its programs and employment are open to all, regardless of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, military status, or any other basis protected by law

Publication Date

April 24, 2023