Authors as Published

Authored by Timothy Pierce, Graduate Student, Department of Agricultural and Applied Economics, Virginia Tech

This resource is available as a PDF only.

More simply, marketing is the process of deciding what to sell and how to sell it. A producer or seller must decide what products to produce (and how to produce them) or sell. She must decide when to sell it, where to sell it, and how much of it to sell. She must make decisions about packaging, labeling, and branding of the product. This factsheet accompanies a webinar on “Essentials of marketing farm and food products”, available at

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Publication Date

April 12, 2021