Authors as Published

Authored by Timothy Pierce, Graduate Student, Department of Agricultural and Applied Economics, Virginia Tech

This resource is available as a PDF only.

Many things will influence how producers and sellers choose prices for their products. Most importantly, available pricing strategies will be determined by the market that the product is sold in. Some markets are highly competitive while others have little—or no—competition. Understanding how these market forces affect pricing strategies is the first step. This handout describes the fundamentals of pricing strategies in different types of markets.

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Publication Date

March 1, 2021