Authors as Published

Authored by John Bovay, Assistant Professor, Department of Agricultural and Applied Economics, Virginia Tech; and Timothy Pierce, Graduate Student, Department of Agricultural and Applied Economics, Virginia Tech

This resource is available as a PDF only.

Consumer demand for food grown using sustainable farm practices is at an all-time high (Nielsen, 2018). This is compelling farmers to explore various options to improve sustainability.


This handout, which accompanies a webinar on “Business Goals and Sustainability”, provides an overview of the economics of farm and agribusiness sustainability. The webinar and handout are part of the Virginia Sustainable Farms and Agribusiness Education Initiative offered by Virginia Tech’s Department of Agricultural and Applied Economics and Virginia Cooperative Extension. More information about the program is available at

Virginia Cooperative Extension materials are available for public use, reprint, or citation without further permission, provided the use includes credit to the author and to Virginia Cooperative Extension, Virginia Tech, and Virginia State University.

Virginia Cooperative Extension is a partnership of Virginia Tech, Virginia State University, the U.S. Department of Agriculture, and local governments. Its programs and employment are open to all, regardless of age, color, disability, gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, military status, or any other basis protected by law.

Publication Date

February 25, 2021