ID

450-097 (SPES-261NP)

Authors as Published

Jayesh B. Samtani, Small Fruit Extension Specialist, Hampton Roads Agricultural Research and Extension Center, School of Plant and Environmental Sciences; Gail M. Milteer, Marketing Specialist, Virginia Department of Agriculture and Consumer Services, Domestic Sales and Market Development Office

This publication is available as a PDF only. 

Nearly two-thirds of Virginia’s berry crop producers sell through direct markets such as pick-your-own operations, roadside stands, farmers markets, and Community Supported Agriculture (CSA) programs. Some producers are also interested in selling to alternative markets such as supermarkets. This publication assesses the potential demand for berry crops among supermarkets in Virginia and examines the requirements producers must adhere to, in order to successfully sell to supermarkets. Information on Virginia berry markets is drawn from interviews with produce buyers for major supermarket chains, produce suppliers known as distributors, as well as from producers selling to various types of markets.


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Virginia Cooperative Extension is a partnership of Virginia Tech, Virginia State University, the U.S. Department of Agriculture, and local governments. Its programs and employment are open to all, regardless of age, color, disability, gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, military status, or any other basis protected by law.

Publication Date

September 22, 2021