Authors as Published

Theresa Nartea, Assistant Professor, Marketing and Agribusiness, Virginia State University  Kimberly L. Morgan, Assistant Professor, Agricultural and Applied Economics, Virginia Tech 

JPG Selling Directly to Buyers: How to Price Your Products

This publication is available in a PDF file format only.

Did you know that farmers who sell unprocessed foods to retail outlets typically receive just 11.6 cents of each dollar the consumer spends on food? The remaining amount is allocated to industry groups such as food processors, packaging and transportation, retail trade, food services, energy, finance and insurance, and legal services. These industry groups are important participants in the food supply chain that allows individual farmers to efficiently focus their time and resources on production-specific issues such as new technologies, improved yields, pest management, and best management practices. 

Virginia Cooperative Extension materials are available for public use, reprint, or citation without further permission, provided the use includes credit to the author and to Virginia Cooperative Extension, Virginia Tech, and Virginia State University.

Issued in furtherance of Cooperative Extension work, Virginia Polytechnic Institute and State University, Virginia State University, and the U.S. Department of Agriculture cooperating. Edwin J. Jones, Director, Virginia Cooperative Extension, Virginia Tech, Blacksburg; M. Ray McKinnie, Administrator, 1890 Extension Program, Virginia State University, Petersburg.

Publication Date

December 11, 2015