Authors as Published

Kimberly L. Morgan, Associate Professor and Kohl Junior Faculty Fellow, Agricultural and Applied Economics, Virginia Tech; and E. French Price, Value-Chain Coordinator, School of Plant and Environmental Sciences, Virginia Tech

This publication is available in a PDF file format only.

There are many factors to consider when marketing and advertising your farm and farm products directly to end users, such as individuals, restaurant owners and chefs, public institutions, retailers, and wholesalers. An online marketing presence is an important component in accessing markets for new and beginning producers interested in direct sales. The purpose of this series of publications is to inform Virginia producers about the Virginia MarketMaker portal and supporting resources, and, to introduce the use of databases and other information technologies to increase direct sales of agricultural products and tourism venues that may increase grower profitability.

Virginia Cooperative Extension materials are available for public use, reprint, or citation without further permission, provided the use includes credit to the author and to Virginia Cooperative Extension, Virginia Tech, and Virginia State University.

Issued in furtherance of Cooperative Extension work, Virginia Polytechnic Institute and State University, Virginia State University, and the U.S. Department of Agriculture cooperating. Edwin J. Jones, Director, Virginia Cooperative Extension, Virginia Tech, Blacksburg; M. Ray McKinnie, Administrator, 1890 Extension Program, Virginia State University, Petersburg.

Publication Date

April 2, 2020