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These days, many supermarkets have dedicated gluten-free aisles that help shoppers easily find glutenfree products as grocery stores and food distributors nationwide are responding to the exploding demand for gluten-free products. In 2013, U.S. sales of products with a gluten-free label reached $23.3 billion. The gluten-free products market is projected to grow 10.2 percent from 2014 to 2019. That is good news for people with celiac disease, but interestingly, most people who purchase gluten-free products do not have celiac disease or a gluten sensitivity. About one-third of Americans report trying to avoid gluten (Jargon 2014). They simply perceive that a gluten-free diet is healthier. In fact, a gluten-free diet can lack vitamins, minerals, and fiber, and following this diet for no reason might not be a wise choice.
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Issued in furtherance of Cooperative Extension work, Virginia Polytechnic Institute and State University, Virginia State University, and the U.S. Department of Agriculture cooperating. Edwin J. Jones, Director, Virginia Cooperative Extension, Virginia Tech, Blacksburg; M. Ray McKinnie, Administrator, 1890 Extension Program, Virginia State University, Petersburg.
April 15, 2016