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Marketing & Risk Mgmt.

Title Summary Date ID Author(s)
2012 NASS Cropland and Pastureland Rental Rates Jun 11, 2013 AAEC-44NP
2013 NASS Cropland and Pastureland Rental Rates Sep 30, 2013 AAEC-55NP
A Characterization of Direct-Market Beef Processing and Marketing in Virginia May 11, 2009 448-123
A Characterization of Direct-Marketed Beef Production in Virginia Jul 15, 2009 448-124
A Geographic Analysis of Agritourism in Virginia May 2, 2014 AAEC-62P
AgCache: An Innovative Marketing Tool for your Agribusiness Jun 6, 2014 AAEC-72NP
An Inventory of Beef Slaughter & Processing Facilities for Virginia Direct Marketers of Beef May 26, 2009 448-195
Displaying in a Farm Market

Bringing awareness to, and development of effective roadside marketing techniques was first addressed in the bustling fresh vegetable markets of Ohio. Dr. Ed Watkins, now retired from Ohio State University, played a significant role in helping to improve these markets.

Jul 24, 2009 2906-1333
Grain and Soybean Production and Storage in Virginia: A Summary and Spatial Examination Mar 25, 2014 AAEC-60P
Managing Liability Jan 30, 2013 CV-25P
Marketing Cull Cows in Virginia

Cull cows and bulls represent a significant portion of the net income of Virginia beef farmers. According to the National Cattlemen’s Beef Association (NCBA) 2007 Market Cow and Bull Beef Quality Audit, the sale of cull beef and dairy cows and bulls accounts for as much as 20 percent of the income generated on these farms in the United States (NCBA 2007). Management and marketing strategies that enhance the value of these animals are worth considering. Research has also demonstrated that consumers are concerned about the well-being of the animals that produce the meat they consume (Bowling et al. 2008). Producers cannot ignore this trend.

Oct 20, 2009 400-761
Organic Feed-grain Markets: Considerations for Potential Virginia Producers May 1, 2009 448-520
Preparing for an Agritourism Event: A Checklist May 1, 2009 448-501
Produce Auctions Expand Marketing Options

Amish, Mennonite, and other "plain folk" communities have developed nearly fifty produce auctions across the Middle Atlantic and Northeastern states, thus optimizing their wholesaling strategies. It may be a model well worth adopting if your production exceeds what you can dispose of through retail sales.

Aug 4, 2009 2906-1366
Smart Pricing Strategies

This article is from "Smart Marketing" a monthly marketing newsletter for extension publication in local newsletters and to place in local media. It reviews the elements critical to successful marketing in the food and agricultural industry. Articles are written by the faculty members in the Department of Applied Economics and Management at Cornell University.

Jul 23, 2009 2906-1324
Supermarkets as Alternative Market Outlets for Virginia-Grown Berries Jan 18, 2010 448-508
U-Picks and Good Ag Practices

As we near the time of year when customers frequent U-pick operations, growers should give some thought to minimizing risks associated with customers picking produce on your farm. This is actually one of the concepts with the GAPS (Good Agricultural Practices) program. Of particular concern is minimizing microbial contamination to the produce.

Jul 28, 2009 2906-1348
Using the Internet for Direct Marketing May 1, 2009 448-505